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As the market situation changes dynamically, when an advertising campaign is carried out, it is necessary to make a direct analysis of the contextual ads, their results and their competitors. In this article, you will find the most common mistakes in contextual advertising and get practical recommendations for effective advertising. Inna Yatsyna guides you through...
Site traffic analysis can help you learn more about your competitors’ digital marketing strategies, their performance in recent months and major changes in results. Analyzing your competitors’ digital marketing strategies can help you optimize your campaign and future ideas to improve your success in the short and long term. The analysis can help you explore...
Before writing a meta description it is useful to check the first SERP of your target audience to get an idea of the main results of your descriptions. Conclusion: use keywords in the tag, but only to help search engines analyze the meaning of your site and help your users. Instead, I will explain how...
Surveys are useful for new studies, but if the data already exist and can be used, why not use them? It is often difficult for the average citizen to interpret the meaningful results of existing data sets, making them perfect for content creation campaigns. In any successful content campaign, make sure t is something worthwhile,...
InternetMarketingNinjas’ Ann Smarty shows how you can keep your marketing teams productive in the COVID-19 induced remote working environment. Your marketing teams must be able to work across disciplines to deliver the news on time or prepare for an impending reputation crisis. You want to ensure that your marketing teams continue to work hard even...
In addition, endless scroll bar recommendations can be used to constantly show and recommend new products to visitors, encouraging them to keep looking until they find the right product. On a normal day, consumers are constantly distracted by online shopping, comparing products on different websites, or changing devices or environments. In order to better serve...
AI capabilities to an e-commerce store inventory campaign can prevent overstocking, reduce inventory and free up space. E-commerce giants such as Amazon already allow users to search for the best deals and shop online using voice assistants. AI has the power to improve the performance of e-commerce sites and advanced retailers are using this technology...
Companies that choose to reduce their paid social presence or take a break together are likely to see not only their paid social traffic but also their organic social traffic decrease, and if they do not participate in the management strategy of the society, they may miss an important opportunity to interact with their clients....
Companies affected by the crisis should try to spend money on strong channels such as research, social media and email. Advertising spending is decreasing in all channels. However, rather than stop spending on advertising, marketers should focus their efforts on stronger channels such as social media, paid search and email. Businesses that want to thrive...
Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be...
