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Engine Watch – AI’s many applications in e-commerce enable

AI capabilities to an e-commerce store inventory campaign can prevent overstocking, reduce inventory and free up space. E-commerce giants such as Amazon already allow users to search for the best deals and shop online using voice assistants. AI has the power to improve the performance of e-commerce sites and advanced retailers are using this technology...

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Engine Watch Businesses – Companies affected by the crisis

Companies affected by the crisis should try to spend money on strong channels such as research, social media and email. Advertising spending is decreasing in all channels. However, rather than stop spending on advertising, marketers should focus their efforts on stronger channels such as social media, paid search and email. Businesses that want to thrive...

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Ways SEO – Now that consumers are looking for information

Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19, evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be...

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Google Analytics – e-merchants should establish a roadmap

e-merchants should establish a roadmap to achieve a specific business objective, taking into account the budget, staff and tools at their disposal. Non-disruptive technologies require merchants to be agile and adaptable, while the wealth of data and growing understanding of our customers and their travel requires that we focus on both the consumer and the...

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