The weekend takes place live at Raymond James Stadium in Tampa Bay in front of 22,000 people, well below the stadium’s total capacity of 65,890. That means these people get at least value for their money, even if they don’t get to experience all the soccer experience that the Super Bowl usually provides. Coverage of “their” Super Bowl on Feb. 7 reveals some interesting facts about the show, as Justin Curto of Variety points out: the show will last 24 minutes, twice as long as any previous show. As he told Billboard, “we really focused on listening to the fans at home and making the shows cinematic, and that’s what we want to do with the Super Bowl,” and even he raised 7 million his own money. Although it was a crazy adventure to see the character transform from a bandaged, battered loser to a beautiful squid, The Weeknd is ready to move on to his next form, whatever that may be. The extra length is possible because Pepsi and Coca-Cola have withdrawn many of their ads, which usually make up the bulk of the Super Bowl program and can cost the company up to an average of $5 million. Fortunately for The Weeknd, his loss is his gain, as the extra time will allow him to realize his vision. That’s a lot of money to spend on a 30-second or one-minute video while the pandemic continues to consume profits. He also says that he will end up taking care of “himself” in his off hours. Evan Mobley has established himself as the undisputed number one.
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