On the decision to go with an unprecedented three individual covers, SI Swimsuit Editor MJ Day said: “What defines beauty today? The truth is, times have changed and one size does not fit all. Our position on beauty is well known-healthy, curvy, vivacious and bold. It’s not a size. The three cover models-Hailey Clauson, Ronda Rousey and Ashley Graham-demonstrate that. So we don’t have just one cover, because beauty doesn’t take just one form.”
SI Swimsuit 2016 was produced entirely on island destinations around the world, including the Dominican Republic, Tahiti, Malta and Zanzibar.
A series of immersive VR content featuring former Swimsuit cover models Nina Agdal, Irina Shayk and Hannah Davis will be available at launch in the new SI Swimsuit App along with thousands of photos, videos and stories.
Tonight’s first-of-its-kind broadcast event on TNT introduced the new Sports Illustrated Swimsuit covers to the world and to the models themselves who were surprised on set.
The festivities were hosted by Nick Cannon and Rebecca Romjin and included more than 20 2016 Swimsuit models in attendance, along with a performance by NE-YO and the presentation of the Jule Campbell Award to model/entrepreneur Elle Macpherson.
Further, the fashion industry describes SI Swimsuit as the “Oscars of Swimwear,” as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.