The Weeknd is place with his new attempt Beauty Behind the Madness for a rocking start on the Billboard 200 albums chart.
Business forecasters suggest the set will readily earn the singer his first No. 1 record with maybe 350,000 equivalent record units earned in the week ending Sept. 3.
Of that amount, pure record sales could equate to over 300,000.
The Billboard 200 chart ranks the most popular albums of the week depending on multi-metrical consumption, including traditional record sales, track equivalent albums and streaming equivalent albums.
If Beauty Behind the Madness begins as forecast, it would score The Weeknd his best sales week ever, and also the third-largest weekly overall unit total for a record in 2015.
The new set is basking in the glow of the smash hit single “Can’t Feel My Face,” which is spending a second week atop the Billboard Hot 100 chart.