Google understand search queries the way users make them and find the content most relevant to those queries. Google regularly publishes other SERP features such as knowledge graphs, feature snippets, language searches and image search updates. Google’s BERT is still in its infancy, but over time it will mature and become more accurate in understanding search queries and content as people do. It helps Google easily understand everything about your website, your page and your content. The number of words is not an important factor in ranking, and you can’t manipulate Google by just writing longer content. As I said before, Google BERT helps Google understand queries and content as people. You need to implement the schema data on your website to improve your CTR and ranking and take advantage of Google’s SERP features. Google has implemented the BERT update for all languages and, as a result, has had an impact on website rankings and has presented the results in snippets. This is because if your content cannot comply with the keyword’s intent, you will not be able to get a Google ranking. If your website has experienced declines in the latest Google core updates, it’s possible that Google’s BERT has affected your ranking. Google BERT is one of Google’s most important updates and has affected one in ten searches. Tfore, if your content does not meet your needs, the length of your content will not help you rank on Google. If you think that posting content in long formats will help you move up the rankings on Google, you’re wrong. This helps Google better understand your content. Focus on increasing your brand’s search so more people can search for you on Google. If you don’t take these features seriously, you’ll miss out on the potential of Google search and your business.