httpss://www.youtube.com/watch?v=DQhFBD3bYCE

One year after removing full-frontal nudity from its pages, Playboy is returning to its roots.

Cooper Hefner, Playboy’s chief creative officer who’s also the son of magazine founder Hugh Hefner, says that the evolution of the magazine “Is a reflection of how the brand can best connect with my generation and generations to come.”

The change could mean that Playboy, in its return to printing photos of unclad people, will also have to return to cladding itself in plastic wrap on newsstands.

In an updated form of the “Playboy Philosophy” columns his father wrote, Hefner emphasized the magazine’s long-running attempts “To promote a healthy conversation about sex while also encouraging dialogue on social, philosophical and religious opinions.”

Another states, “I’ve been a decade long subscriber to Playboy magazine and stopped when they ended the nudity and the articles went full hipster.”

First launched in the 1950s, Playboy surprised many when it announced in late 2015 that it planned to cut out nudity.