[embedyt]https://www.youtube.com/watch?v=[/embedyt] Launched in 1984, 1’s founded a shoe empire, making Jordan one of the world’s largest shoe brands and even gaining some notoriety because its shades of red and black were banned by Commissioner David Stern, who inspired this ad. However, while the 1s are still available, none are quite like the original pairs, to the extent that when the 1s came onto the market after their release in 1985, they were sold at a record price. Jordan is still coming out of the 1s to this day, so much so that they play in stores that sell sneakers. According to Darren Rovell of RĂ©seau Action, the original 1 red and white ShoeZum have been placed on eBay. And if a special pair falls on SNKRS, you can usually bet that it will sell sooner than expected. When the auction fell, the pair sold for $10,099, which is a record for a 1s pair. No shoe has as much cultural influence as the Jordan I.