Y2K fashion seems to be reappearing, as JNCO – a notable supplier of those ultra-legs jeans that were so popular with young people in the late 1990s – invests its nostalgic denim wardrobe to quickly reduce prices in the face of shoppers’ reactions. Last week, JNCO launched a new line of jeans, sweatshirts and t-shirts for 2019 and promised in a June 28 communiqué “to reintroduce the brand as fans knew it. In response to cost problems apparently posed by customers, the company lowered prices for all items in its new jeans collection. In addition, those who have already ordered items at the original price will receive a refund or credit. “Throughout the weekend, we work on every possible way to reduce prices. It’s not a normal weight and fabric, it’s an old school JNCO denim, and we want it to stay that way. All of our tops and most of our custom jeans are made in Los Angeles, although part of the sewing of the jeans is done in one of our original factories in Mexico. But according to traditional streetwear knowledge, the JNCO clothing produced after the acquisition was worse than that of their early colleagues. Throughout the weekend, we worked on all ways to reduce prices. At least, this is a representation that can be taken from two consecutive emails sent by the clothing company that was relaunched in recent days. Founded in 1985, the company was sold in 2014 to a Chinese company called Guotai Litian Group. We are proud to have launched a beautiful line of originals, and have developed other styles to appear in the near future. We are back in business for the long term and want to maintain the quality and durability of the product. The factories we work with are very rare due to the complexity of the product and we require a very high level of quality.
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