httpss://www.youtube.com/watch?v=HALtebWHpNA

Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device.

Earlier today, The Independent published an interview with Tim Cook w he shared his thoughts on the Apple Pencil and the iPad Pro’s target market.

According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for “Many, many people.”

“Tim Cook’s interview, w he also speaks on the iPad mini 4 and device cannibalization, the health benefits of the Apple Watch, and the possibility of an Apple subscription service is well worth reading over at The Telegraph.

Apple’s iPad Pro will go on sale online on Wednesday, November 11.

Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model.