In short, PWAs can solve the problems of slow page loading on desktops or mobile devices, but they can also open new ways for retailers to communicate with buyers, provide an exceptional digital experience, create loyalty and enable brand promotion. Your site only needs to load a handful of images when the user is ready to view them, and the scrolling and shopping experience is simplified. As with images, reducing the amount of other data that needs to be uploaded the first time a user visits your site will help speed up the shopping experience. Reducing the number of clicks to pay, eliminating surprises with price indications, and offering payment options to customers are known ways to prevent shopping cart abandonment on an e-commerce site, but smart merchants always look for ways to prevent potential customers from leaving the site before making a purchase. Next, you may want to see thebody’ of your page – the content your customer expects – or perhaps some javascript files, if some are absolutely necessary to load the rest of the page. T are many factors and fixes, such as the ones we’ve discussed , that can affect the speed of loading and make customers want to buy from your e-commerce site. The images on your site generate the most traffic when someone loads your site into their browser. This allows buyers to move through segments of your product offering without being slowed down by dozens of result pages to browse, while maintaining extremely fast loading times. If they’re mobile, they don’t need product images the same size as on their desktop. Don’t load 100 results per page if only 15 fit on the screen. Don’t let page loading time be the cause of the failure. Faster page loading can have a big impact on your business.

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