Many may not have expected it, but when Indian prime minister Narendra Modi made an appearance at the first ever Global Citizen Festival India in Mumbai, that sea of people realized this wasn’t any ordinary charity gig.
A festival of this scale, with these many international big ticket names – U.K. arena rockers Coldplay, rap veteran Jay Z, pop singer Demi Lovato – has occurred for the first time in India.
In between budgetary pledges and policy announcements by both government and public institutions, the first ever Global Citizen Festival to be held in Asia was easily the biggest music festival produced in India.
That was about as far the festival’s lineup would lean into India’s independent scene, preferring crowd-puller Bollywood stars instead. Demi LovatoIn a 20-minute set that made her the first international performer on stage at Global Citizen Festival India, the global pop star kicked butt with songs like “Confident,” “Heart Attack,” “For You” and “Stone Cold” before closing off with a song that the crowds finally seemed to recognize, “Cool for the Summer”.
Within two months of launching Global Citizen Festival India, the organizers garnered more than 500,000 registered users to take up 2,000,000 ‘actions’ to earn their tickets.
With a commitment of investment tallying up to 40,500 crore rupees, anyone who attended the festival is likely to be curious about when Global Citizen plans to return to India with its next edition.