httpss://www.youtube.com/watch?v=qm9lfWTGmDY

For those who admire the current iteration of Vice, a hip-but-professional news and culture website that invests in things like investigative journalism and a feminist vertical, it may come as something of a surprise to find out that one of the site’s founders, Gavin McInnes, has a post-Vice career as a right-wing provocateur.

On March 11 a video was posted of McInnes coughing up a really elaborate apology for Holocaust denial and anti-Semitism.

“I’m becoming anti-Semitic,” McInnes rambles in the video, which was excerpted by a YouTube user named Jason.

McInnes cites a tour guide who denounced Holocaust denialists during McInnes’ trip to the Holocaust History Museum at Yad Vashem in Jerusalem.

The problem for McInnes and similar right-wing firebrands is that their brand of pseudo-edgy provocation is looking a bit quaint compared to the openly white supremacist, Pepe the Frog-loving alt-right crowd that has emerged online.

While McInnes claims in his Rebel video that he doesn’t like Nazis, he also says, “I don’t like dwelling on genocide” and accuses Israelis of “Constantly apologizing” for the treatment of Palestinians and for supposedly being too weak to embrace Donald Trump.

At a point after most ordinary and sensible people will click off the video, McInnes starts complaining that Israeli Jews have “Whiny paranoid fears of Nazis,” which he believes is the reason they won’t support Trump.

Gavin McInnes was genuinely pissed off at Jews, and was drinking as he always is when he recorded the show, and just said what was on his mind before later regretting it and being yelled at by his Jewish boss, or2.

Gavin McInnes said this purposefully to try and get Jew-wise people to stop attacking him, knowing when he said that he would later retract it, but hoping anti-Semites would remember it and be like “Yeah, Gavin is on our side, he just keeps it quiet.”