For the past 10 years, DJ Khaled has been hip-hop’s brassiest motivational speaker, and lately it seems like the whole world is on his team – from Beyoncé to LeBron to the nation of Belize.
The Miami producer rose to success cranking out hit anthems like 2010’s “All I Do Is Win” and 2011’s “I’m on One”, odes to victory and power that feel like trunk-rattling variations on Queen’s “We Are the Champions.” Meanwhile, Khaled has become a megastar on Snapchat, w he hangs out dispensing business advice like a cross between Tony Robbins and Diddy.
Khaled’s albums are posse-cut extravaganzas, full of bombastic Southern rap, with Khaled serving as master of ceremonies, hype-man and executive producer.
Nas is flexible enough to battle racial inequality and shout out Internet memes on “Nas Album Done”; J. Cole gets introspective on “Jermaine’s Interlude”; Future and Bryson Tiller lament some lost loves on “Ima Be Alright.”
Mostly Khaled keeps things booming by providing a space for rappers to stretch out and let loose.
As with every Khaled LP, the end result is a blast in small doses but a little bludgeoning taken as a whole.