We’ll probably never see John Wick or the Terminator shilling for frozen meals on TV, but t is absolutely nothing Deadpool won’t do for money.

Deadpool is currently starring in a new ad for Devour, which supposedly takes place in the frozen-food aisle of his dreams.

The reason this advertisement works is it actually calls out Deadpool for selling out, and he simply defuses the accusation by acknowledging it to be true.

Deadpool 2 has already kicked off an unconventional marketing campaign, just like the first film.

A frozen-food ad isn’t even the strangest thing we’ve seen after Deadpool’s Bob Ross parody or the special issue of Good Housekeeping in which Deadpool promised to give fans “The bird.” T’s still a few weeks left before the film hits theaters on May 18.

Who know what other publicity-savvy goodies Deadpool 2 has cooking beyond the frozen-food aisle?