Artists of other genres feel the same way, and Voto Latino, along with Spotify and HeadCount an impartial voter registration organization, have launched music-oriented campaigns that attract potential new voters through incentives based on rewards, media and playlists. HeadCount partnered with Global Citizen to launch the Fair Vote campaign to encourage a million young Americans to confirm their electoral status, register when necessary and vote. Incentives include signed Eilish albums, access to a private virtual Nicky Jam concert and virtual meeting places with Cuavo and DJ Khaled. Spotify participates in election-related publications, and playlists from young artists such as “The Princess King,” “Chloe vs. Halle,” and “Conan Gray,” are calling on other potential voters for the first time. “We can be angry with social media, we can create trends, and that’s good because we’re raising each other, but at the same time, w the real action is,” says Becky G., who participated in the Latin voting campaign “In the Fight”, with numerous contributions from social media. Since the early 1990s, when “Voice of Rock” called for Generation X to go to elections, musicians and other celebrities have advised young people to register and vote. Leading labels such as Sony Music Entertainment, Universal Music Group and Warner Music Group launched campaigns to encourage employees and artists to register and vote. Play Your Part’s campaign includes a “Vote Choice” section with informative podcasts from the entire political spectrum – from Ben Shapiro to Pod Save America – and analysis of “hot topics” such as social justice and climate change. HeadCount, which traditionally uses rock tours to work with the public but has focused on the Internet since the pandemic, is working to register more than 200,000 voters by November. 10.60 percent of Hispanic voters aged 18-34 say they support Biden and 19 percent support the asset. “This year we would have seen about 2,500 events, and when VOCID-19 first appeared, we were on tour with Billy Aylish,” said Andy Bernstein, CEO of HeadCount. When Prince Royce played “Stand by Me” at the National Democratic Convention in August, and “But Not More” by Bud Bunny was the soundtrack for Joe Biden’s campaign, it was more than proof that Latin American artists had reached the general public. The Hispanics’ vote has already exceeded their 2016 record by about 166 percent and hopes to reach half a million new records by the time of the election. It has demonstrated the urgency that many feel in the face of what could be the largest election in a generation, especially for a group often influenced by the divisive rhetoric and policies of President Donald Trump.

Could Latin Musicians Voters