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MI. The price of bitcoin, the scorching-hot cryptocurrency, soared above $9,000 a coin for the first time early Sunday morning.

Billionaire businessman Mark Cuban told Business Insider the price of bitcoin will continue to rise as long as it continues to act more as a collectible than a currency.

As for how high the cryptocurrency will go, one of Wall Street’s biggest bitcoin bulls recently doubled his price target for the coin to $11,500.

Billionaire businessman Mark Cuban, who recently described investing in bitcoin as a Hail Mary, told Business Insider the price will continue to rise so long as bitcoin continues to function more as a collectible than an actual currency.

“The number of people opening up new accounts and buying bitcoin, even fractionally, is skyrocketing,” he said.

A survey by LendEDU found the average bitcoin investor doesn’t plan to give up their bitcoin until the cryptocurrency reaches $196,165, or 21 times its current value.