the asa’s new rules will criminalize ads we currently consider commonplace according to the guardian, it will now be impermissible to run an advertisement that shows a woman struggling to park a car, or a woman cooking dinner while her husband refuses to do chores even worse, in the war against “sexism” and “body-shaming,” the new rules ban any ads that dare to suggest that transforming your body could increase your chances of romantic success for instance, a now-infamous weight loss product ad showing images of an attractive, tan woman in a bathing suit and asking “are you beach body ready?” prompted an outcry the asa’s new rules will criminalize ads we currently consider commonplace
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