httpss://www.youtube.com/watch?v=ddOGCYRK_ok
The YouTube comedy channel was launched nearly 12 years ago by buddies Anthony Padilla and Ian Hecox.
Hecox is sticking with Smosh, which has added more channels and cast members over the years.
Going forward, Smosh presents and interesting test case for the web video world, and specifically whether a platform like YouTube – which is so often centered on singular personalities – can foster brands that outlive their creators.
In other words, is Smosh still Smosh without Padilla?
Since launching in 2005, Smosh has amassed over 22.7 million YouTube subscribers while generating upwards of 6 billion views.
Defy Media, which manages the Smosh channel and its sister channels, has been preparing for this day for a while, said president Keith Richman.