Katie Price played the good sport by joining the Loose Women ladies in baring her their make-up free faces live on air as she made an appearance on the panel on Friday.
Katie, 37, arrived on the show sporting a full face of heavy make-up – generous applications of bronzer and highlighter as well as her trustee fake eyelashes – but the women decided to unveil themselves in all their make-up-free glory as a way of showing solidarity with Fearne Cotton.
As the full-time hosts unveiled themselves, Katie was left rubbing away at her just-applied make-up with wet wipes.
Scrub-a-dub-dub: Katie, 37, was left rubbing her heavily made-up face with wet wipes after the panel had unveiled their natural-looking selves to the studio audience and at-home viewers.
The big reveal: Andrea McLean, Nadia Sawalha and Jane Moore presented the latest episode of the daytime programme wearing no make-up.
Bare-faced beauty: Katie’s natural beauty slowly but surely became apparent as she removed her lash extensions.
Ta da: Katie unveiled her naturally dewy complexion while showing the camera just how much make-up she had been wearing.
With the help of a mirror and some wet wipes, Katie was able to get rid of most of her make-up, allowing her natural beauty to shine through.
Like mother, like daughter: Katie was pictured leaving the ITV studios with her eldest daughter Princess and the duo sported identical pink ensembles.