Kim Kardashian confirmed today that Kanye West has relaunched his G.O.O.D. Fridays series in a new incarnation called Every Friday, which will culminate in the release of West’s long-awaited new LP, Swish.

Kanye West’s “Jumpman”-inspired Nike diss “Facts” dropped on New Year’s Eve to widespread derision, give or take the occasional contrarian thinkpiece.

With the arrival of “Real Friends” and the attached snippet of “No More Parties in LA” – officially signaling the return of the G.O.O.D. Fridays concept – it seems likely “Facts” was intended to reset expectations.

Much as his sneaker reputedly jumped over the Air Jordan, “Real Friends” easily leapfrogged the old-man-in-the-club routine of “Facts.” It also bests Kanye’s last collaboration with Ty Dolla $ign, the now-forgotten 2015 record “Fade,” and ranks with some of his best recent work.

“Real Friends” feels like the inverse of Ty’s own “Time”.

The record “Real Friends” most directly recalls is Whodini’s Eighties hip-hop classic “Friends.” A more contemporary touchpoint might be Drake’s “Energy”.

Kanye West