A photo posted by Jaden Smith on Sep 1, 2016 at 8:12pm PDT. Over a month ago, the horrifying news that Jaden Smith, the son of Hollywood superstars Will Smith and Jada Pinkett-Smith, had committed suicide broke on social media.

The story primarily started making the rounds on Facebook, and it was a self-perpetuating nightmare of a tale that convinced thousands of people that Jaden Smith was dead. Once Facebook users clicked the links that announced the suicide of Jaden Smith, the story would show up on their friend’s Facebook feeds, passing along the completely unfounded rumor and generally freaking people out.

The rumors persisted strongly for weeks, and while nobody was quite sure where they’d come from, there were also rumors that the Jaden Smith death rumors were part of a wider self-promotion conspiracy set into motion by Jaden Smith himself.

Because the suicide hoax gained a lot of popularity and guaranteed a lot of popularity for Jaden just as his dad’s new flick Suicide Squad and his own Netflix series The Get Down were set to premiere, many began to suspect that Jaden Smith might have set the ball rolling himself.

Willow Smith and other members of Jaden Smith’s family have started receiving online condolences from people who have heard the news of Jaden Smith’s untimely and tragic death.

Just last week, Jaden Smith appeared in a remake video of the Black Eyed Peas’ iconic song “Where Is the Love?” The new video dropped just a few days ago.

Does the timing of the latest Jaden Smith death hoax/suicide rumors indicate that there might be some truth to the theory that Jaden is starting these rumors himself to draw attention to his name, brand, and projects?

Jaden Smith