The Buffalo Bills today announced a new dynamic ticket pricing model for all Bills home games in the 2017 regular season that will adjust ticket prices to better reflect demand throughout the season.

The new pricing plan categorizes each game into one of five pricing tiers to determine the initial box office price for individual game tickets.

Ticket prices may decrease below the initial box office price, but will never fall below season ticket prices.

Season tickets can be purchased through the New Era Field virtual venue on

Season Ticket Members will have the opportunity to purchase single game tickets before they go on sale to the public beginning the first week of May. The club will notify Season Ticket Members via email with the specific details and instructions on how to participate.

Fans can also purchase single game tickets via NFL Ticket Exchange.

Fans can receive 100 percent Ticketmaster verified Bills tickets from NFL Ticket Exchange.

The Family Day Game will feature youth-themed activities, family ticket packages and an exclusive game day giveaway.

The preseason game vs. Minnesota on August 10 will also feature youth ticket pricing and activities.

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