In these troubling economic times, businesses are thinking of new ways to gain more customers that will increase their profits. One way that businesses have adopted is video marketing. Does video marketing sound like a business plan that you would like to use? Keep reading the article for video marketing advice.
Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Most people will not watch a video if it is too long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
A great reason to have costars in your video is that they’ll have a network, too. If you bring on an expert in the field, he’ll let his network know he’s going to be appearing in your video, growing your exposure. They’ll share with their network, if the content is good, and you’ll get many viewers quickly.
When using video marketing to increase your website traffic, you have to remember who you are talking to. Your audience is crucial. You need to target your videos to a specific audience, and you will notice that they will become more engaged, interested, and more likely to make your video marketing a success.
Let viewers into your company with video marketing. A sneak peek in your office will give people a chance to see what really goes into getting them the best product possible. People like seeing the intimate and personal side of a business.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
When producing a video testimonial for your products, let your satisfied customers do the talking. Instead of creating a 100 percent scripted dramatization, allow the customer to speak openly and naturally about their experience. Many consumers prefer to rely on personal testimonies over the canned words of a salesperson or marketer.
Keep an eye on your videos to see if they are connecting with people. You should not assume how valuable the video will be to your customers just by guessing. Actual data gives a better representation of how your video is faring. Some things to track are the number of video views, as well as whether or not the video was watched completely.
Don’t forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.
If you are just getting started with video marketing, then get a video up as soon as you can. Studying tips and techniques and learning theory and planning is all good. However, t is no more effective teacher than trial and error. Get your first video up and you will learn a lot.
Hopefully the advice from this article has given you some insight as to how you can use video marketing with your business. It really is one of the best ways for any business to attract new customers when money is scarce. Let video marketing give your business the success it deserves.