it’s a hard question to answer, not least because kahlo places herself bang in the middle of that painting, halfway between cultural preservation and capitalism on the one hand, mass reproduction of her face might be comparable to che guevara posters and t-shirts in the 1980s, which guevara’s own daughter denounced as an affront to his socialist ideals on the other hand, kahlo posed for her father from a young age and for other photographers throughout her life, creating what would now unapologetically be called a personal brand