httpss://www.youtube.com/watch?v=EQF47RFIvaI
She’s the Head of Naming at Google, which means that the appellation of every product that flies out the company’s doors needs to pass her inspection first.
Peterson has more than 350 reference books scattered around her desk, including ones for common names of animals, slang from the 20s, and the rules for “Dungeon and Dragons.”
Aside from her affection for ‘Eddystone,’ Peterson is frustratingly tight-lipped when asked for what she considers to be the best names to come out of her two-year stint at Google, insisting that she simultaneously loves them all and doesn’t want to take too much credit.
Before coming to Google, Peterson worked on branding and names at small agencies, large agencies, and in-house at tech companies Logitech and HP. But one thing that really sets Google apart she says is how un-hierarchical the process is.
Besides the flatness of the process, Peterson’s favorite thing about being a “Namer” at Google is how many tools she has at her fingertips.
Keeping them all straight is no easy task, which is why, on the naming side, the company needs someone like Peterson to have a master list.
A photo posted by Amanda C. Peterson on Jun 2, 2016 at 4:33pm PDT on Jun 2, 2016 at 4:33pm PDT. Besides knowing the proper nomenclature of every Google product ever, Peterson’s role as a professional namer means she has some special skills, like being a human thesaurus and killing it with weird random pub trivia questions.