Video marketing is nothing more than using online videos to promote a business. By posting videos on sites such as YouTube, or on your own site, you can market your products and services. T are many different types of videos and ways to use them, and the following tips can help get you started.
If you plan to make marketing videos, they need to be brief and concise. Most people have short attention spans and want to get the information they’re looking for quickly. If you feel you have to run long in your video, think about doing a series with several parts.
Within the video, add a screenshot depicting your website. This lets viewers become a little more familiar with it. Screenshots are also a great tool to use when you’re doing a tutorial video. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
Product manufacturers or resellers should create videos showing how the product can be used in alternative ways. For example, while duct tape is great for ducts, Duck Tape has created how-tos for a million other projects, even how to create a wallet! This leads to amazing viral video success on their part.
YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided.
Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.
If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important. Take the time to do your hair, pick some nice clothes and apply some makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.
Interact with your viewers on YouTube by enabling comments. You should go through your comments regularly and answer to questions or simply thank users for their feedback. Do not hesitate to delete negative comments so users feel comfortable about sharing their opinion. You should also pay attention to any video posted as a response to yours and perhaps feature it if it is relevant to your topic.
Now that you know some more about video marketing, you should start thinking about how you can incorporate these ideas into your marketing strategy. You may want to just create one or two videos, or you may want to leap in headfirst. No matter what you decide, the tips you have just read will help.